Music video convention theory:
A link between the visuals and the lyrics - Could be very literal or metaphorical or symbolical.
Reflect the common features of the genre of music - Reflect colours or atmosphere of the music
Use of intertextual reference - References to different texts such as reference to movies or other songs or to people.
Notions of looking and voyeurism - Make artist enjoyable to watch by sexualising them - Male gaze - We also have subversion of male gaze (sexualising males).
Reflective of the record label - Financial status, Power / Connections, Other artists signed by the same record label (collaborations), global location of the record label, target audience of the record label.
Star image is a key focus - lots of repeated close ups - focus on artists image.
Performance/ Narrative / Concept based:
Performance based music video:
This music video includes a compilation of clips of the band playing their song 'Pumped Up Kicks' in a studio set up to look like a live performance. There are also other short clips of the band travelling/ touring. These clips could be to promote an upcoming tour or perhaps showing how much the band loves touring and meeting fans.
Narrative based music video:
Abstract based music video:
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